Web site design is the creation and arrangement of files written in markup language (for the computer browsers) and containing text/images (for the humans visiting the site). This information is organized and displayed under a common url, which includes a domain name. A web site can be compared to a book, and each page of the book is a web page.
A website is an informational and visual medium. A well-designed, technically efficient and informative website is the most cost-effective form of advertising. Given the anonymity of the internet, web visitors have the option to choose (or reject) a business based solely on the website.
Before building your website, prioritize your business objectives. Focus on your target market, the services you provide, your business' strengths and growth potential. Create a recognizable branding or identifier for representing your business. Develop a consistent style theme with the logo, business cards/brochures, signage … and your WEBSITE!
There are two important considerations when planning a website:
- "Front-End" - Web Design: layout, navigation, content
- "Back-End" - Web Development: technical quality, search engine visibility, functionality